Referrals Program
Marisa Peer
Streamlining
Engagement
The Problem
RTT had global authority, an established product, and international reach. The existing customers and audience had strong trust in the brand, but new customer acquisition was expensive. The biggest opportunity was mostly left untapped.
The existing referrals program was manually managed, manually tracked, and referrer rewards were paid and assigned manually. This meant rewards to referrers getting missed or delayed, or even paid in error. With the best team in the world, there was still space for manual error. It also made it harder to keep the existing customers engaged with the referral program - there had been no repeat referrers. A whole lot of recommendations from happy clients were being left on the table.
The Solution
We designed and implemented a formal, automated referral ecosystem, set up a reward structure that served as a real incentive, designed and provided assets and training to referrers, and provided ongoing engagement and support strategy.
We were able to work with existing platforms which the brand had engaged, preventing additional cost. The reward system was a hybrid of direct monetary incentives and additional ‘soft’ incentives for repeat referrals; these were designed to resonate especially strongly with this audience. We designed and delivered a series of webinars as well as providing ongoing email engagement campaigns to keep the program top of mind, remove barriers to referrals and proactively tackle any issues.
The Result
Referrals revenue increased by 25%. Signups to the referral program increased 10x. The program became scalable with only one team member required. We took what RTT already had, and set it up as a long-term growth engine.
For the first time, the program saw repeat referrals, with the same referrer generating multiple sales (and calls with the sales team). Also for the first time, other actions such as clicks and sales calls booked were being tracked, allowing us to reward and support the most active referrers. The program was automated, ripe for scaling, data-driven, and engaging for the referrers who drive the growth.
Other Work
©2026
Referrals Program
Marisa Peer
Streamlining
Engagement
The Problem
RTT had global authority, an established product, and international reach. The existing customers and audience had strong trust in the brand, but new customer acquisition was expensive. The biggest opportunity was mostly left untapped.
The existing referrals program was manually managed, manually tracked, and referrer rewards were paid and assigned manually. This meant rewards to referrers getting missed or delayed, or even paid in error. With the best team in the world, there was still space for manual error. It also made it harder to keep the existing customers engaged with the referral program - there had been no repeat referrers. A whole lot of recommendations from happy clients were being left on the table.
The Solution
We designed and implemented a formal, automated referral ecosystem, set up a reward structure that served as a real incentive, designed and provided assets and training to referrers, and provided ongoing engagement and support strategy.
We were able to work with existing platforms which the brand had engaged, preventing additional cost. The reward system was a hybrid of direct monetary incentives and additional ‘soft’ incentives for repeat referrals; these were designed to resonate especially strongly with this audience. We designed and delivered a series of webinars as well as providing ongoing email engagement campaigns to keep the program top of mind, remove barriers to referrals and proactively tackle any issues.
The Result
Referrals revenue increased by 25%. Signups to the referral program increased 10x. The program became scalable with only one team member required. We took what RTT already had, and set it up as a long-term growth engine.
For the first time, the program saw repeat referrals, with the same referrer generating multiple sales (and calls with the sales team). Also for the first time, other actions such as clicks and sales calls booked were being tracked, allowing us to reward and support the most active referrers. The program was automated, ripe for scaling, data-driven, and engaging for the referrers who drive the growth.
Other Work
©2026
Referrals Program
Marisa Peer
Streamlining
Engagement
The Problem
RTT had global authority, an established product, and international reach. The existing customers and audience had strong trust in the brand, but new customer acquisition was expensive. The biggest opportunity was mostly left untapped.
The existing referrals program was manually managed, manually tracked, and referrer rewards were paid and assigned manually. This meant rewards to referrers getting missed or delayed, or even paid in error. With the best team in the world, there was still space for manual error. It also made it harder to keep the existing customers engaged with the referral program - there had been no repeat referrers. A whole lot of recommendations from happy clients were being left on the table.
The Solution
We designed and implemented a formal, automated referral ecosystem, set up a reward structure that served as a real incentive, designed and provided assets and training to referrers, and provided ongoing engagement and support strategy.
We were able to work with existing platforms which the brand had engaged, preventing additional cost. The reward system was a hybrid of direct monetary incentives and additional ‘soft’ incentives for repeat referrals; these were designed to resonate especially strongly with this audience. We designed and delivered a series of webinars as well as providing ongoing email engagement campaigns to keep the program top of mind, remove barriers to referrals and proactively tackle any issues.
The Result
Referrals revenue increased by 25%. Signups to the referral program increased 10x. The program became scalable with only one team member required. We took what RTT already had, and set it up as a long-term growth engine.
For the first time, the program saw repeat referrals, with the same referrer generating multiple sales (and calls with the sales team). Also for the first time, other actions such as clicks and sales calls booked were being tracked, allowing us to reward and support the most active referrers. The program was automated, ripe for scaling, data-driven, and engaging for the referrers who drive the growth.
Other Work
©2026